Branding guide template

How To Easily Make Your Branding Consistent

Why Brand Consistency Matters When you’re driving on the freeway and see the Mcdonald’s arches, you know immediately that there’s a Mcdonald’s nearby. You don’t have to read a sign or ask anyone for directions, you know exactly where it is and what they have to offer you. You may not even like Mcdonald’s. You…

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virtual assistant

The Advantages Of Hiring A Virtual Assistant

What Is A Virtual Assistant (VA)? A Virtual Assistant (VA) is a home-based independent contractor (self-employed) who provides business support needs from a distance via email, fax, telephone, etc.  Depending on the needs of the client, a VA may also provide onsite services. In most cases, a VA is the CEO of his/her own company,…

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Virtual Work Wife 2020 Wrap Up

2020 Wrap Up

It’s that time of year again … well, yes, it’s Christmas time, and who doesn’t love that, but seriously we need to focus on work for a minute! It’s time to clear the decks and get ready for the new year.  Will you grow your business this year? Stay the same? Close your business? Whatever…

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Infusionsoft Analytics: CRM Tools That Help Your Business Grow

Keap Max Classic Analytics: CRM Tools That Help Your Business Grow

  Keap Max Classic Analytics: CRM Tools That Help Your Business Grow For a long time, Keap Max Classic (formerly Infusionsoft) users have had to rely on either 3rd party tools, like Google Analytics, OR using reports and tags inside their CRM to monitor useful information about their customers. There’s nothing wrong with using tools,…

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Keap or Infusionsoft

What Is Keap Max, And Is It Worth It?

The Keap product line, consisting of Keap Grow, Keap Pro, and Infusionsoft (now known as Keap Max Classic), is a group of powerful all-in-one Customer Relationship Management (CRM) and marketing/sales automation services designed to help businesses grow. You may be asking, “How come I don’t see Keap Max on that list?” which is a little…

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Getting The Most Out of Your Marketing and Workflow Campaigns

(For transparency, the keap/infusionsoft link below is an affiliate link, and using it will get you a discount and earn us a commission.) There’s a pretty big difference between creating campaigns that deliver content and campaigns that tell you what your leads and customers are doing. I recently had the privilege to talk about the differences…

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Virtual Work Wife

Resolutions for Small Business Success

UPDATE: I originally wrote this article to use as a New Year’s blog. But I think it’s time to call for a 2020 Reboot! With so many people working, or trying to work, from home it seems like now is the time for a healthy boost of … You. Can. Do. This.  It’s the New…

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5 Simple Marketing Ideas to Engage Your List This Summer

It’s hard enough to get people’s attention during summer.  Typically we’re out at the beach or hiking or spending time with family; not sitting at our computers waiting for that next engaging offer to arrive. But this summer is different!  With the stay at home orders in place, and many people afraid to go out…

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Easy Things You Can Do To Make Your Calendar Even Better

  If you’re anything like me your life essentially depends on your calendar!  It’s simply impossible to manage a business, family, and kids’ schedule without a main calendar to act as your hub. My preferred hub is Google Calendar.  It’s simple to connect all your other tools to it and create smooth scheduling experiences for…

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