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dynamic content

How To Add Dynamic Content With Keap

What Is Dynamic Or Liquid Content? Dynamic content, also known as “Liquid Content”, is content that can automatically display different types of content to different readers.   Yes, you read that right. You can send two people the same Email and have both people receive completely different Emails based on which version of the content…

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virtual work wife

Why Everyone Needs A Virtual Work Wife (Or Spouse)

In today’s workplace environment, and even outside of the workplace, social bonding is greatly limited.   This is problematic because humans are social beings and thrive in communities.   There’s even data from Gallup Research that shows how our performance is increased in our jobs when we have friends at work.   So what do…

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customerhub review

Customerhub Review: New and Improved

Membership sites and info-products are huge revenue generators these days.   Why are these such great opportunities, specifically?   It’s really pretty simple… about 93% of American adults use the internet, and the internet is a great place to get access to learning resources.   If someone wants to learn a new skill they don’t…

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double opt ins

Improving Your Marketing Results With A Double Opt-in Campaign

These days, in order to properly perform Email marketing… you NEED to get users to “opt-in”. “Opting in” is just a way for your Contacts to agree to receive marketing emails… which is a really simple concept, BUT… there’s a bit more to it than people just opting in and you spamming them with sales…

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avoiding automation

3 Reasons To Avoid Automation

At Virtual Work Wife we specialize in automation, but today I wanted to take a look at the other side of the coin and discuss some of the reasons why automation might NOT be a good fit for you.   I mean… just because one solution is great for one person… that doesn’t mean it’s…

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make money

Making More Money With Automation

Everyone wants more money, right?   Automation can help with that! It’s what I do for a living and over the years I’ve grown to really appreciate the benefits of using automation to make life easier.   If you’re thinking “I’m just a normal person, I don’t even know how I’d use automation!”… that’s exactly…

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giveaways

Marketing Tips: Getting More Out Of Giveaways

If you’ve spent any time at all on social media, you’ve definitely seen people doing giveaways to grow their business.   As much as we would like to believe that people are giving away free stuff just for fun or to “help people”… they usually aren’t. There’s usually some kind of marketing ploy behind it.…

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Why did Infusionsoft change it’s name to Keap?

Building a brand takes a long time, and requires a massive amount of effort, so when a company undergoes major branding changes it can leave you asking “Why would they do that? Why not just keep their brand the same?”   Well… sometimes it’s just best to pivot and go in a new direction! That’s…

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