Business Automation & Marketing Strategy for Entrepreneurs
Ready to move beyond survival
mode and thrive?
Because you’re not meant to hustle harder - you’re meant to run a business that is aligned, automagical, and wildly profitable.
Acquiring customers is crucial for business growth
You’ve got the skills, the offer, and the drive ... but somehow it still feels harder than it should.
Crickets in your inbox. Chaos in your calendar. And way too many tools that don’t talk to each other.
But it doesn’t have to be a struggle.
Most entrepreneurs think they need more hustle to grow. What they really need is a system.
One that runs behind the scenes, captures every lead, and keeps your clients coming back for more.
That’s where we come in.
We help you turn your customer journey into an automagical experience—from first click to repeat sale - so your business finally feels as good on the inside as it looks online.
The Strategy. The Systems. The Sparkle.
You’re not here for basic business advice - you’re here for a game plan that actually works.
At Virtual Work Wife, we blend big-picture strategy with automagical systems and irresistible marketing so your business finally feels as good behind the scenes as it looks online.
Here’s how we make that happen:
Strategy & Consulting
Your clarity starts here. Through the Path to Profit™ Creative Solutions Call, we audit, align, and strategize your customer journey so every step leads to growth and sanity (not chaos).
→ Map Your Path to Profit
Automation & Systems
Automagical processes that save your time, money, and mental bandwidth. We optimize CRMs, build smart workflows, and connect all your tools so they talk nicely and actually get results.
→ Explore Automagical Systems
Marketing & Visibility Engines
Smart marketing that works while you rest.
From lead magnets to nurture sequences, our visibility engines - Automagical Email Engine™, Alchemical Copy Engine™, LinkedIn Authority Engine™, and Google Trust Engine™ - turn curiosity into clients.
→ See the Engines in Actions
Speaking & Media
Equal parts strategy and sparkle.
Michelle brings her signature energy to keynotes, panels, and workshops - helping audiences simplify systems, own their story, and grow without burnout.
→ Book Michelle to Speak
Author. Strategist. Certified Keap Expert.
Elevate Customer Experiences
One Smart Automation at a Time
Your business shouldn’t feel like it’s running on caffeine, chaos, and crossed fingers.
You’ve got the passion, the product, and the potential - but your systems?
They’re leaving money (and sanity) on the table.
That’s where the Path to Profit™ Method comes in.
We help you map it, streamline it, and automate it, so every customer touchpoint feels intentional, aligned, and unforgettable.
When your customer journey runs smoothly behind the scenes, your clients feel it.
They trust you faster, buy more often, and rave about you to everyone they know.
Here’s What Happens When Your Systems Finally Sync
- Smooth, seamless workflows that handle the busywork
- Consistent leads, follow-ups, and repeat sales
- Engaged clients who keep coming back
- Predictable revenue (without the panic)
- More time for the life you actually built this business to live
Manual Work Is Out
Automagical Systems Are In
If your to-do list is longer than your client list, it’s time for a change.
Your business deserves better than endless busywork and band-aid solutions.
You need systems that sell, workflows that wow, and a little Work Wife automagic to make it all flow.
The Path to Profit™ Method isn’t just a plan - it’s your business’s fairy godmother.
We turn overwhelm into order and manual chaos into marketing that moves.
Because every minute you spend repeating the same task is a minute you could be building something that lasts.
Imagine this:
- Emails that send themselves (and actually convert)
- Clients who onboard and rebook automatically
- Sales flowing in while you’re out living your life
This is what happens when your systems are synced, your strategy is solid, and your sparkle’s back on full display.
→ Book Your Creative Solutions Call
The Path to Profit™ Method
This isn’t another cookie-cutter plan.
It’s the framework that turns your chaos into consistency, your burnout into balance, and your brilliance into bankable systems.
The Path to Profit™ Method takes you from reaction mode to revenue flow in three simple, strategic steps:
Map It
We start by uncovering what’s really happening inside your business - your bottlenecks, blind spots, and missed opportunities.
Think of it as a behind-the-scenes audit of your entire customer journey so we can see what’s working and what’s quietly costing you.
Streamline It
Next, we refine your offer, client
journey, & processes so every touchpoint feels smooth, intentional, and on-brand.
It’s like a business spa day - decluttering what’s clunky and keeping only what creates flow and freedom.
Automate It
Finally, we make the magic happen.
We build automagical systems that handle the follow-ups, nurture your leads, and generate consistent sales while you do … literally anything else.
When your Path to Profit™ is mapped, streamlined, and automagical, you don’t just make more
money - you make it predictably.
You gain time, confidence, and the space to actually enjoy running your business again.
Testimonials
LOVE this! You have a gift that makes me want to open and read your emails! There are SO many that make me feel overwhelmed as the person inundates me with SO MANY EMAILS! I have learned that the UNSUSCRIBE button is my best friend and I use it often, so my email isn't filled with things that are not valuable! I love yours though! No unsubscribe button any time soon! 🙂
I loved your IKON session today. I am a senior, a bit backwards and I don't do Q-codes but am interested in your 11/18 Training, being put into your system, and the DISCOVERY CALL TEMPLATE. How might I find a LINK instead of the Q-code. I learned alot from you and want more!
Jane Herron
I love working with Michelle! I verbally vomit my ideas, and she somehow turns them into Campaigns. She makes everything look simple and explains things so that I can understand them. She was made for this work!
Courtney Bear
Wow, why haven't I worked with Michelle sooner? She's a treasure trove of knowledge on tools and resources for small businesses. She's got the smarts, the personality, and the team to do anything you need with Keap. She's the whole package!!!
Bryce Christiansen
I have worked with Michelle for years and can't recommend her enough. She has helped me to automate and streamline my business to reduce costs and improve my client’s experience. She is a customer journey Mastermind and the most uniquely knowledgable person I know when it comes to implementing CRM and LMS solutions. Her brand of practical, no-nonsense, get to the heart of the matter and fix it energy is exactly what I needed after several bad experiences. I needed a way to transition my business to an evergreen, less hand on model strategy that still delivered an excellent experience for my audience and Michelle knew exactly what to do to get me there. Once we started working together I quickly began to see the missing pieces fall into place. I'd been trying to follow the advice of a lot of online marketers, but I was driving myself crazy trying to implement “surefire templates” that simply weren’t right for me and didn’t meet my client’s needs. I would recommend Michelle to anyone who is serious about building a solid foundation for their business.
Summer Bock
Whether in her Group Strategy Calls or individual mentoring, Michelle's knowledge & understanding of Keap & the best way to use it to build, grow and automate your business are second to none. She is always ready with a smile and a quick response to queries, and whatever challenge I have, I know that she will be able to resolve it. I can't recommend her highly enough - if there were 6 stars out of 5, she would deserve it.
Dr. Allie Grimston
Trusted By Visionary Brands & Game-Changing Entrepreneurs
Your Path to Profit Starts Here
Step into a business that works for you - and your customers.
Click the ‘Book Your Creative Solutions Call’ button below and let’s shift your business from hustle mode to harmony.
Together, we’ll identify your automagical Path to Profit™ ... one that honors your brilliance and your bandwidth.