Being an Entrepreneur, especially a Solopreneur, can be VERY demanding sometimes.
Most Entrepreneurs go through a phase where they work excessive amounts of hours, don’t take days off, and to top it off… they make running their business more complicated than it needs to be.
Luckily for you, I’m going to share 3 easy ways that can help you simplify your business and make running it MUCH easier so you don’t have to stress so much.
Automate As Much As You Can
Technology is in a place now where you can automate most of your business, without even knowing how to code or build your own robots!
The day-to-day tasks of managing a business and selling products can be tedious and time-consuming, but luckily… you don’t have to do it, computers can.
Currently, there are still certain things that software can’t do, so be wary of the people who claim that they can fully automate your business, but nevertheless, automation is amazing.
(Disclaimer: The Keap link below is an affiliate link. You will receive a special promo for using it, if you stick around after the free trial, and we will receive a commission. Thanks!)
We use a Customer Relationship Management (CRM) tool named Keap (a rebrand of Infusionsoft) to automate ALL KINDS of things for our business, and for your clients’ businesses.
Automation isn’t restricted to spamming out E-Mails for your marketing, there are TONS of things you can do with it, like:
- Automate your hiring
- Automate your client onboarding
- Automate your training programs
- Automate membership content delivery
That’s just a small taste of the possibilities, but you can do some REALLY useful stuff with automation software.
If you need help with your automation, we can help you 😉
Hire A Virtual Assistant
For all the little tasks that can’t be done by computers, a Virtual Assistant (also known as a VA) can help you get things done while still being cost-efficient.
Hiring a VA isn’t as scary as it sounds, and you can actually get a LOT of value out of it.
VAs are low-cost, skilled, and most of them are fellow entrepreneurs, which means they CAN have a deeper understanding of what you’re trying to accomplish.
If you want to read more about the benefits of hiring a VA, read this article we published about it here.
Vet Your Potential Clients
Let’s face it, some clients can be nightmares… IF they ever become clients.
Some “potential clients” will just waste your time, only to decide they aren’t a good fit for you.
Difficult clients take up your time, take up your energy, frustrate you, and often want to nickel-and-dime you over every little thing.
Not all clients are like this, of course, but there’s always that special snowflake who wants to make your job as difficult as possible.
Fortunately, you can significantly reduce the chances of getting problematic clients, or “potential clients” that were never going to be a client anyway, by vetting them beforehand.
Honestly, you may not want to turn away too many clients if you’re just starting out and don’t have any clients, but once you have enough to pay the bills, avoiding troublesome clients can give you a big advantage.
When you have a pool of easy-to-service clients, you’re going to be able to scale easier by delegating tasks to a VA or another employee.
If you have too many complicated and demanding clients, it’ll be much harder to delegate tasks to other people, and eventually all of your available time and energy will be spent on building THEIR business, instead of yours.
Don’t get me wrong, challenges can be rewarding, and there’s nothing wrong with helping people build their business, but if you want YOUR business to scale, you’ll need to consider the opportunity cost.
How To Vet Clients
Vetting clients is pretty straightforward, but the specifics of it depend on your individual business goals and your preferred business methodologies.
You can choose whether you want to make potential clients fill out a form (Google Forms lets you create custom forms easily), require them to have a meeting with you before taking them on as a client, or even something as simple as including a section on your sales page that says something to the effect of “We probably won’t be a good fit if…”
There isn’t a singular approach that’s right for everyone.
For example, if you’re charging someone $100,000 for a service… you’re probably going to want to meet with almost every single person that:
A.) Can afford your service
B.) Passes any other vetting you have in place
Some people will fly across the country to meet with their clients and provide them with that $100,000 experience.
If you’re selling a service for $10 on Fiverr… you probably don’t want to fly across the country to meet with them…
So you have to think about what’s economical for you, and what your target market is.
If your services are cheap, you may want to just rely on forms, discovery calls, or zoom meetings.
If your services are really expensive, you may want to implement a combination of researching the client, and meeting with them in-person to see if it’s a good fit.
You’ll have to make that judgement call yourself, because only you know what’s right for your business, and for your perfect client.
Hopefully, these three tips will help you realize that running a business isn’t just about finding your next client, and that simplifying the management of your business can help you reach new levels of success.