7 Essentials For Increasing Conversions
Whether you’re just starting, or you’ve been in business for a while, increasing your conversions should always be a primary concern.
While a “spray and pray” approach, where you just try random things and hope for the best, technically CAN produce positive results… it’s much more efficient to be deliberate and calculated.
Luckily, there are quite a few ways to deliberately attempt to increase your conversions, and by doing so increase your cashflow.
Here are 7 of them!
Create Content With A Lot Of Value
The internet is full of random websites with low-quality content, so you’re not going to get very far by spamming more out there.
The more value your content adds to someone’s life, the more they’ll want to share it with someone else, and the more they do that, the more the search engine algorithms will want to share it with people too.
Giving people high-quality information, even if it’s free, dramatically increases their trust and loyalty, and will lead to better results for your business.
Often, it’s easy to get caught up in charging a fee for every bit of value we add to others, but with Social Media the way it is these days, and the state of the business landscape, it’s important to add value… even if it means having a slightly lower profit margin.
Improve The User Experience
This goes hand-in-hand with providing value. You want your website, content, and fulfillment systems to provide the best user experience as possible.
It’s okay if everything isn’t optimized at the beginning… I mean… building a business is a long and tedious process, but constantly try to improve things for your end consumer.
If everything you do keeps improving, your customers will gladly forgive you for your humble beginnings and they’ll appreciate the work you’ve done to make their life better.
Ever hear the saying “The customer is always right”?
Of course, you have…
It really has nothing to do with the customer being right or wrong, it’s more about the fact that a positive user experience is so important.
Clearly Explain The Benefits Of Your Product / Service
Have you ever ended up on a sales page for something, only to get confused about what you’re actually getting, and how it’ll actually help you?
It’s frustrating, and a lack of clarity usually ends up hurting conversions.
There are so many products and services these days, all of which are a couple of clicks away, so there’s really no reason for someone to take a risk on a product or service that they don’t understand.
This can be a challenge sometimes because as a business owner you KNOW your product can help people, and it can be very easy to assume that customers will understand exactly what you’re doing.
Unfortunately, they aren’t mind-readers, so you’ll have to put in a little extra effort to clarify things for them.
Use Images And Videos
This is one of those things that sounds SO obvious, yet a LOT of people really drop the ball on this one.
We will spend hours typing out blog articles, sales pages, and newsletters, then get lazy when it’s time to add visuals.
I say “We” because it’s something I do too…
Sometimes, just a simple video explaining what a product does, or a couple of images showing how it can help someone will be all you need to make a sale.
And the best part? It really doesn’t cost much to make a video or take a few pictures.
It CAN cost a lot if you go crazy with production, but you can save that for when you’re making millions.
Get Social Proof
People can be very skeptical sometimes, especially if something seems too good to be true.
But a skeptical person can change their tune REALLY quick when someone they trust vouches for you.
There are a lot of ways to display social proof, from getting testimonials to displaying a list of famous clients you’ve helped, or even just providing such a great service that people can’t help but talk about your product or service.
You may feel like you need to make something up and show off bogus testimonials to get started, but that’s not the case.
Just get, and display, honest social proof when you get it and you’ll be fine.
Retargeting
Most business owners get caught up in the day-to-day hustle and they don’t really put a ton of thought into retargeting.
Many of them don’t even know what retargeting is, mostly because the average person isn’t exactly interested in marketing theory.
Regardless, retargeting is a great way to increase your conversions, and it has the added benefit of NOT requiring a fresh pool of leads because it’s performed on people who have already been in contact with your business.
I’m not going to go into depth about the subject in this article, but if you want to know more about retargeting, check out this article.
Clear Communication
This is similar to the point I made earlier about clearly describing the benefits of your products and services, but this applies more to your content than the products itself.
You can’t just type random nonsense that doesn’t make any sense and hope someone will hire you…
To take it one step further, do you think people want to give you their credit card information if you can’t even perform a spell check on your content, or if you don’t take the time to proof-read your content?
Even some of the BIG sites have this problem… They’ll have guest writers post content that hasn’t gone through an editor, and the content is just fluff. That kind of thing isn’t going to help your sales.
When you make your content you need to be crystal clear. It has to provide value in a way that people can understand, or they will leave.
Offer People Bonuses
This probably isn’t a surprise, but people LOVE free stuff.
People will toss extra stuff in their cart JUST to get the “free bonus”.
Even the boring bonuses like Free Shipping…
I can’t count how many times I’ve added something to my Amazon cart just to hit the $25 so I could be eligible for free shipping.
All those giveaways you see companies do are all the same thing, just at a different point in the customer lifecycle.
They’re “giving people free stuff” to entice them to become a customer.
It’s simple, but it works.